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Green
is here to stay. MMMM will
continue to be a leader in this emerging market
In early June members of the MMMM management team met with representatives from JohnsonDiversey to discuss their new Healthy High Performance Cleaning (HHPC) Program. Their HHPC Program is a unique, all-inclusive approach to cleaning that begins with environmentally preferable products, extends to a full array of green cleaning procedures, staff training, purchasing guidelines, and occupant education.
The meeting opened with a lengthy discussion of the driving forces behind the fast expanding green movement. It is clear to everyone that it is here to stay. Building builders and owners are interested, building occupants are interested, corporate and owner-occupied facilities, government agencies, and third party experts are interested. For all those reasons MMMM not only needs to be interested but is a leader in this initiative.
There are two main groups that have helped the green movement hit new highs. The first is Green Seal. Green Seal has developed criteria to certify if products are green according to set parameters. It is the first time that there has been a universally accepted standard for green chemicals. Now once a product has its Green Seal certification we can be assured that it is green. The second group is the United States Green Building Council. The USGBC has created a system for certifying green buildings. Their LEED-New Buildings (NB) and LEED – Existing Buildings (EB) have created a rating system that evaluates the environmental impact of a building. It also established recommended cleaning procedures that help maintain a building in an environmental manner. The program was designed to ensure a healthy and safe working environment with reduced impact on the natural environment.
It is clear that MMMM’s partnership with their suppliers and the adoption of their Healthy High Performance Cleaning program is an integral part of maintaining and operating green buildings and an effective way to reduce operational costs, increase occupant satisfaction and productivity, limit risk by creating safer healthier indoor environments, and enhance the market value of buildings. The program illustrates how protecting human health and the environment through facility hygiene pays dividends to business tenants, building management and the cleaning staff. It is a way for MMMM to totally meet the needs of our customers who are interested in “greening” their buildings.
What does all this mean? MMMM now has another improved system that allows them to better help their customers achieve whatever level of green they want. MMMM can simply employ Green Seal certified products with their Healthy High Performance Cleaning Program in their customers facility or help them achieve LEED certification. MMMM prides itself on being industry leaders and partnering with those that can continue to deliver and provide the latest cutting edge trends, techniques and innovations that their customers can benefit from.
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Date:
(314) 535-2100
“MMMM REPEATS HISTORY ANNOUNCING THE BSCAI CUSTODIAN OF THE YEAR
AWARD; PRESENTED TO CHARLES JONES”
TIM M. MURCH, CBSE, PRESIDENT OF MITCH MURCH’S MAINTENANCE
MANAGEMENT COMPANY, (4M) a full service contract cleaning services company
specializing in quality cleaning of office buildings, corporate headquarters,
educational facilities, manufacturing/industrial facilities, entertainment
facilities and providing specialized services, recently announced the
presentation of the BSCAI CUSTODIAN OF THE YEAR award to their long time 4M
employee, Mr. Charles Jones.
On
At BSCAI’s annual convention in
The Custodian of the Year Award honors that building service contracting
employee whose job performance, civic involvement, and family role best
exemplify qualities found in superior custodial employees.
Charles Jones has been an employee at Mitch Murch’s Maintenance
Management Company (4M) since 1984. He
is a maintenance man at the
Charles will go out of his way to take over problems and reports
suspicious activities in or around the facilities where he works. Over the
years, Charles has had hundreds of keys to buildings that 4M cleans and not once
had an incident. He works well with
others and employs labor savings shortcuts when he is working in a shorthanded
situation. He stays with the job
until completed and will repair machines or pick up broken equipment and get it
repaired.
His reliability is legendary. For
example: There was an ice storm
followed by 10 inches of snow, and 4M had 8 open facilities with no cleaners.
Charles not only cleaned 4 of the buildings, he also helped his
supervisor finish the other 4 facilities. And,
he still made it to his day job.
Charles received an Associates Degree in Mass Communications
at
Charles is a national hero receiving 3 Purple Hearts and a Bronze Star in
the Vietnam War. He does not discuss
his courageous duty to his country. That
would be out of character for this quiet giant.
Mr. Jones’ exceptional accomplishments, honesty, dependability, and
hard-working attitude, exemplify the employee standards that create success in
the industry.
4M is incredibly proud to be the only building service contractor to
receive the BSCAI Custodian of the Year Award more than two times for a total of
five. This exemplifies the type and
caliber of dedicated, outstanding team members that 4M employs.
Date:
Contact:
(314) 535-2100
FOR IMMEDIATE RELEASE
“MMMM REPEATS AS THE SAFEST CLEANING COMPANY”
TIM M. MURCH, CBSE, PRESIDENT OF MITCH MURCH’S MAINTENANCE
MANAGEMENT COMPANY, (4M) a full service contract cleaning services company
specializing in quality cleaning of office buildings, corporate headquarters,
schools, manufacturing/industrial facilities, entertainment facilities and
providing specialized services, recently announced their unsurpassed recognition
for their commitment to safety:
For an unprecedented 12th consecutive year, MMMM has been
recognized for its commitment to safety by the Building Service Contractors
Association International (BSCAI). The
Outstanding Overall Record in Employee Safety and Vehicle Safety Award
was presented to Mitchell M Murch, II CBSE at the BSCAI Convention and Trade
show in
4M takes an intense approach to the safety of their workers.
With over 3,000 employees working millions of hours per year this is a
great honor to be presented with this award.
Janitorial workers rank as the fifth most likely to be injured on the
job. 4M is one of the few industry
leaders with their unequally safety record and continues to be committed to
cutting edge safety programs, systems and incentives.
Contact:
(314) 535-2100
FOR IMMEDIATE RELEASE
“MMMM IS AWARDED THE NEW BUSCH STADIUM CONTRACT”
TIM M. MURCH, CBSE, PRESIDENT OF MITCH MURCH’S MAINTENANCE
MANAGEMENT COMPANY, (4M) a full service contract cleaning services company
specializing in quality cleaning of office buildings, corporate headquarters,
educational facilities, manufacturing/industrial facilities, entertainment
facilities and providing specialized services, announced that MMMM was recently
awarded the cleaning contract of the New Busch Stadium.
For the past nine years 4M has been cleaning the old Busch Stadium.
Now that the old Busch Stadium has been torn down to make way for the new
Busch Stadium, 4M will continue to clean the Stadium.
4M was awarded the new stadium cleaning contract due to their ability to
maintain the venue to the highest level of cleanliness that the St. Louis
Cardinals have become accustomed to and to keep it the showplace of baseball,
which is known and recognized as the cleanest ballpark in the major leagues.
Other criteria that were taken into consideration on the award were
4M’s unequalled operations team and facility specific operational plan along
with their state of the art quality control program and their cutting edge
industry leading systems and procedures.
The magnitude and complexity of the project at Busch Stadium present many
challenges. There are, however, some
challenges unique to Busch itself (both the new stadium and the old).
One of them is cleaning an open air stadium and the effect weather can
have cleaning during all four seasons. The
cleaning team works a combined total of more than one thousand hours a day.
If it rains or snows, that compounds the already many challenges the 4M
team experiences. Unlike cleaning in
other facilities where the 4M team members can count on starting and leaving at
the same time each day, the new Busch Stadium will require cleaning around the
clock on all three shifts. Not to
mention the tens of thousands of pounds of trash generated that 4M meticulously
cleans up after each game. There are
81 regular season home games played at Busch, and each game produces enough
trash to completely fill two 40-yard trash compactors.
4M quickly moved from cleaning the old stadium to starting the
construction clean up at the new stadium upon the recent award of the contract.
The project is headed by Ray Allen, the Busch Stadium Project manager for
4M. Ray oversees more than one
hundred and twenty-five 4M employees (some of whom have been there for more than
twenty-five years) who come back year after year working together as a team to
keep Busch clean to the highest standards.
There is a great deal of appreciation for all those who help keep Busch
Stadium clean and the showplace it is recognized as.
The new Busch Stadium will strive to continue to be recognized as the
cleanest venue in all of professional sports – the same recognition its
predecessor enjoyed for many years. 4M
also appreciates having had the opportunity to keep cleaning such an important
piece of baseball history as well as for St. Louis Cardinals fans that are
recognized as the best fans in baseball.
In additional to providing nightly supervised cleaning of buildings, 4M
also provides carpet cleaning, power washing/steam cleaning, SaniGlaze tile and
grout restoration, construction cleanups, window cleaning, upholstery cleaning
and facility contracts management services.
4M operates throughout the Midwest in Missouri, Illinois, Indiana,
Kentucky, Tennessee, Kansas, Texas, Oklahoma, Arkansas, as well as throughout
Florida and has 3,000 employees servicing over 350 accounts.
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GREEN CLEANING
4M moves it green
cleaning initiative forward with guest speaker Tom Seitz from JohnsonDiversey
and introduces GreenPath™
Notable points that Tom made:
–
A large
– Alberici Constructors operates 60% more energy efficient and has reduced operating costs by 50%.
– JohnsonDiversey’s global headquarters, a LEED-EB Gold certified building, saves over 4 million gallons of municipal water and $90,000 per year in energy.
For more information on 4M and its commitment to keeping its customers and the environment greener, visit them at
www.4-m.com or contact![]()
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Date:
FOR
IMMEDIATE RELEASE
MMMM EMPLOYEE MAKES HISTORY AS BSCAI CUSTODIAN OF THE YEAR
LAS VEGAS –
Cleaning professionals from across North America and around the globe filed into
the Las Vegas Convention Center Tuesday, March 23rd for the 2004 Building
Service Contractors Association International (BSCAI) Convention and Trade Show,
which kicked off with Mitch
Murch’s Maintenance Management Company employee Jose Bucio being awarded the
BSCAI International Custodian of the Year. The
BSCAI has 2,500 member companies from 39 countries and Jose was selected as the
best custodian in the world! Motivational
speaker Brian Tracy provided the keynote speech, but not until Jose had received
a beautiful plaque, a medallion and a $1,000.00 check.
Jose works for MMMM as a utility custodian at the
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A Case Study of 25 Years
of
Good Old
Fashioned
Values & Success
This
article appeared in the November 2003 issue of Services
Magazine.
Tim, Mitch and Mitchell Murch
It was 1978. He was 50 years old,
and broke. He cashed out his
insurance policies and sold his assets. As
he considered real estate and other career opportunities, he was at a major
turning point in his life. Mitch Murch stumbled into the cleaning industry
back in 1953. At the time, there
were only six cleaning companies in
When the wave of company
consolidations occurred in the late 60s - much like is happening today - and as
he was facing a health situation, Mitch decided to sell his company.
It was bought in a stock transaction by Macke, a unit of Allegheny
Beverage Corporation, and Mitch had an agreement to run the
But in 1978, he was at a
crossroads. As he pondered what to
do, he was contacted by a former customer, Nooney Corporation, in
So with $35,000 borrowed from
his best friend, Mitch set off to clean three class A office buildings with one
million square feet on the night of
Reputation, marketing effort and strong employees got the company to where it is today. Mitch relied on the contacts he had in the market and from BSCAI, which he helped found and where he served as its fifth president. He also tapped into some key people. Steve Allen, RBSM, an ‘up and comer’ from another cleaning company in the area, was the first employee hired in 1978. He has been a major factor in the company’s success and today is a shareholder and serves as Senior Vice President. Mitch also asked his son Tim, who was a sophomore in college at the time, to join him. Tim Murch, CBSE, today runs the company as President and Principal.
The initial strategy was to take on large accounts such as multi-tenant and owner occupied facilities large enough to sustain salaried, on-site supervision, but about 15-18 years ago, the strategy began to falter. In order to sustain growth, MMMM began to accept smaller accounts. However, in the last few years as the company expanded regionally, it went back to its original plan.
Mitch, based upon his bad
experience with the ice skating rink where he relied upon local management to
run the operation, was apprehensive about expanding outside the
In 1993, not long after Tim
Murch, CBSE assumed the presidency of the company, an acquisition opportunity
presented itself, in the form of a fellow BSCAI member’s company with solid
operations and good customers. Through
the purchase of that company, MMMM had its first branch in
First and foremost is involvement in BSCAI.
Mitch Murch, Senior is a founding member of the association and although
retired, still comes to his office at company headquarters daily to work on
philanthropic and alumni projects. On
Tim has served two terms on the
Board and has chaired and participated on numerous committees.
Last year, Tim received the Walter L. Cook Award for outstanding
dedication & contribution to the industry and the association. Mitch Murch,
II has also served on committees and is currently on the Board. “Even though
it is hard work,” says Mitch, “It is an honor to serve and the contributions
are rewarding and worthwhile.” He
goes on to say, “Even
though the three of us have put a lot into BSCAI, our
company has benefited from our affiliation with the Association to the point
that we wouldn’t be celebrating nearly as many successes as we have.
BSCAI provides education and
networking opportunities that cannot be found anywhere else.
We can pick up the phone to reach a contractor anywhere in the world to
find out how he/she tackled a challenge. On
top of that, we always find the interaction with equipment manufacturers that
the Trade Show provides to be extremely valuable as well.
Every year we find at least one new product or service offering that we
bring back and put to use for better results, higher productivity or enhanced
profit. It is also gratifying to
find that many of the innovations or new offerings
are based upon the
attendees’ stated needs and suggestions to the manufacturers.
BSCAI membership has been a key element in staying out in front of the
competition.”
Secondly, MMMM has pursued a quality-oriented philosophy. There are many companies in the marketplace that lack resources, are over-extended or growing for growth’s sake and that results in them not being able to meet customer expectations over the long term. MMMM feels that by having a system of controls and procedures in place to back up operations and deliver what the customer pays for, exceeding customer expectations is a natural result.
Therefore, MMMM has numerous programs in place to measure quality and to strive for continuous quality improvement. One such program is conducting regular proactive customer control surveys. The surveys come from customer meetings or site inspections and vary per customer. For example, one customer is a manufacturing facility with a 72 building campus. A third party inspector measures 32 criteria in each building on a 1 to 100% scale every month. Other customers just want a pass/fail. The important thing, according to Mitch, is that the company should know how it’s doing through constant monitoring and measurement. “If we are asking the customer how we are doing, that means we are not doing our jobs. We should know the answer,” he says.
Other programs in place are setting regular schedules for special projects, such as stripping floors, that the customer is fully aware of and can expect. Report to Management forms let the customer know about building problems before tenants call. A performance improvement survey, which is emailed or faxed to customers, every four months, is a report card tool that customers fill out on their own to grade the company on a variety of measures. The goal is to see improvement in the scores on every report and close the gap toward perfect scores.
The bottom line however, is that management supports the operations end of the business because that is where ‘the rubber meets the road’. Mitch says although MMMM has been accused by peers in the industry that the company is top heavy in operations, it has yielded results. A full-time quality control/customer service manager is employed in each market in addition to field management. This person calls clients monthly and also accepts complaints or requests. Customers know that if they need something, there is a person they can readily contact who will resolve their issues and this has been a major factor in customer satisfaction.
A third factor in MMMM’s success has been its employees. Today the company employs over 2,000, some of whom have been a part of MMMM since the first day in 1978. There is a cohesive bond and camaraderie that are extremely impressive and it shows. MMMM provides incentives, bonus programs and recognition for its staff. ‘Safety Bingo’ is the most popular with employees, some of whom have won up to $8,000. Most games yield at least $4,000. All employees from the newest front line worker to the president, receive a bingo card and a number is drawn every day. The game continues until there is either a full card winner or a lost time accident. There are also additional opportunities to win prizes for diagonal and other patterns. It is a great motivator for someone to work safely, especially if he/she is close to a full card. Someone with a vested interest will be on the lookout to make sure peers operate safely. It also encourages attendance, as a worker cannot receive a number if he/she is not at work that day.
“We could not have gotten this far without a great team, and without our customers’ loyalty.” Says Mitch. “We go to a lot of effort to attract and retain good employees to serve our customers, and the better we support the employees and the customers, the more we differentiate ourselves from the competition.”
For the future, the company will continue along the track of sustainable growth through expansion and customer satisfaction. Good old-fashioned values and attention to customer satisfaction have led to MMMM’s success over the last 25 years and will continue to drive it in the next 25 years to come.
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On Track For Technological Success
Contracting
Profits, May 2003
March’s
Building Service Contractors Association International Convention (BSCAI) in
At the show, cleaning-supply manufacturers were not shy about showing off their innovations, but they were not the only ones with new tools and toys.
When technology
is integrated successfully, a business can run more smoothly with increased
productivity; taking care of the basics should be first and foremost.
Brad Winslade, partner for Network Specialists in
If BSCs want to integrate technology into their offices, but feel they are not skilled enough to do it themselves, they can outsource it to a technical support company. Small companies should outsource from the start, says Winslade. An outsourcing company can set-up and monitor the technological aspects. Once the company begins to grow, an information-systems staff can be set-up in-house later.
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Busch Stadium Cleans UP

Chris Carver of St. Louis hoses down seats Friday over right field at Busch Stadium. Carver, an employee of Mitch Murch's Maintenance Management, was one of dozens of workers preparing the stadium for the Cardinals' home opener Monday.
Teak Phillips / Post-Dispatch 3/29/03
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You’ve just signed and sealed the biggest account your company’s ever seen, beating out several other building service contractors in the process. But what you do between now and the first few weeks on the job can make the difference between a mutually beneficial contractor-client relationship and a dissatisfied customer.
Every contractor has his or her own timeline for preparing to take over a new account. Thirty days’ lead time is considered an industry standard, but different circumstances call for different approaches.
If we start on Monday night, we go in on a weekend and bring the employees in,” Murch says. “We give them an orientation, get all the equipment in place, and walk them through their stations. When Monday comes they know where everything is and they are familiar with the building.”
All of the advance preparation helps new accounts come on line faster.
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CHICAGO
– Cleaning professionals from across North America and around the globe filed
into the McCormick Place exhibition hall in Chicago Saturday, March 8 for the 2003
Building Service Contractors Association International (BSCAI)
Convention and Trade Show, which kicked off with MMMM employee Ollie Spann being
awarded the BSCAI International Custodian of the Year. The BSCAI has 2,500
member companies from 39 countries and Ollie was selected as the best!
NFL Hall of Fame linebacker Mike Singletary provided the keynote speech, but not
until Ollie had received her award from immediate BSCAI Past-President Art
Barella, plus a beautiful plaque, a medallion and a $1,000.00 check. Ollie
works as a part-time custodian at 10829 Olive, while raising four children.
"Ollie Spann sets an excellent example for all of the employees in our
industry," Barella said to the hundreds of meeting attendees.
Ollie is the third MMMM employee to have won the prestigious award, following Richard (R.C.) Stine of our IAA account in 1988 and Maria Cotton of Lutheran Church – Missouri Synod in 1990. No other building services contractor has ever had three winners.
Ollie is a self-starter. She takes it upon herself to meet the tenants of her building and understand their needs and desires. She does cleaning inspections and makes sure any discrepancies are corrected. Because Ollie is always pro-active, she keeps problems from arising.
While cleaning, Ollie found a ladies wedding ring on the floor. She found out who the ring belonged to and returned it to its owner.
When Ollie found out the building manager she works for had just obtained another building, she campaigned on behalf of her company. Due to the building manager's respect and trust in Ollie, MMMM remained cleaning the original building, and was given the new building to clean.
Ollie is a great example of how to be a top notch custodian. She is always pleasant towards tenants, building management and co-workers. She shows co-workers how to be conscientious and proud of their jobs. When told she was nominated for the "Custodian of the Year" award, she started to cry. She couldn't believe she was being nominated for "just doing her job."
Ollie does her own charity work, by finding needy families who need clothes or food, and collecting needed items. A lady with three children in her neighborhood had a house fire, losing everything. Ollie collected winter coats so the lady and her children could stay warm.
Ollie is a single parent with four school-aged children. She is very active in her church and a pillar in her community. She is well respected by her co-workers and neighbors. She enjoys bowling, skating, singing, and going to church.
Ms. Spann's exceptional accomplishments, honesty, dependability, and hard-working attitude, exemplify the employee standards that create success in the industry. BSCAI and MMMM are proud to honor Ollie, and we offer our congratulations for receiving the Custodian of the Year Award.
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It can be difficult for a small or mid-size cleaning contractor to imagine becoming one of the large building service contractors. Tim Murch, CBSE, President of Mitch Murchs Maintenance Management (MMMM), St. Louis, once felt that way, but he and his management team learned that they could grow as big as their peers and are now competing with companies much larger than they ever imagined. Whats even better is Tim, whos regional service companys revenues are about $30 million, is willing to share his methods for success with others who are just as intimidated as he and his father once were.
From rebuilding the family business to partnering with competitors, the Murch family and their employees have tackled many of the cleaning industrys biggest challenges, and seem to be reaping equally large benefits. The company, which started in 1978 with a handful of employees and a few buildings, now employs more than 2,000 workers across five states and in a variety of services.
A second chance
Tim is part of the second generation to run MMMM, but his story is unlike your typical family succession. His father, Mitch, sold his first cleaning company for all stock in the late 1960s in a consolidation that eventually turned sour, leaving Mitch with much less than his original payout. In his 50s and having lost money on that venture and a few others, Mitch chose to return to cleaning to rebuild security for his retirement.
At the time, Tim was a senior in college a strong center on his varsity hockey team, according to his father. But Tim sacrificed his spot on the team to help his father start his second cleaning company. It was that sacrifice that proved Tim would be the kind of dedicated leader his father needed to help him rebuild the family business, says Mitch, and so far, that initial observation has rung true.
I really loved hockey, but I knew that I was my dads ticket to retirement and he was mine to realizing my entrepreneurial dreams, says Tim, who still finds time to play a couple of times a week.
And that entrepreneurial spirit is something Tim has had since he was kid cutting grass, shining shoes and selling tomatoes after church on Sundays, says Mitch. Something probably learned from his father who refused to be daunted when rebuilding his company.
Shortly after graduation, Tim began his steady climb through various positions at MMMM that would prepare him to eventually become president in 1991, while his father moved on to chairman of the board and into semi-retirement. All along, Mitch was the spontaneous entrepreneur and Tim was the detail man.
But MMMMs story isnt just one of a father and his sons (Mitch II currently works as director of sales) rebuilding the family business. The company also has helped redefine how BSCs can and should operate.
What really counts
Some companies say that they put their front-line staff first, but the Murchs have spent more than $579,953 in worker incentives and recognition since 1991 to prove it. That doesnt even account for standard wages, raises or insurance coverage. The company also has a hefty safety incentive program that invest another $174,455 through programs such as safety bingo, which requires potential winners to have a clean safety record in their buildings.
All of this began at a time when the company only was about $10 million in revenues, and before many BSCs were seriously concerned with an impending worker shortage.
We recognized in the early 90s that with the graying of America and increasing affluence, there would be less people coming into entry level positions like cleaning, says Tim. Thats when we started doing everything we could for employees to recognize them and make MMMM the best possible place to work.
In fact, the company credits its low turnover rate, which is about one-fourth that of the industry average, to employee programming.
The company also uses its employee incentive program and lower turnover rates as a major selling point, even using it to convince customers to allow higher-than-average entry-level wages in their contracts. Customers often are more impressed than concerned about the higher costs, realizing the benefits of a better work force in their buildings, says Steve Crain, MMMMs vice president of sales.
Tim warns that such staff incentives arent just a good idea when unemployment is low or turnover is high, because contractors always need to keep their best employees from moving on to other organizations or industries.
Among the laundry list of MMMM programs that dole out case are: a GoodWorks program that offers a monthly $100 drawing; annual perfect attendance awards of $100; an employee of the month award of $25; a supervisor of the quarter award of $50; and custodian of the year award of $200, which is then entered into the Building Service Contractor Associations (BSCAI) annual contest that, if won, reaps an additional $1,000.
Maria Cotton, currently a supervisor with MMMM won the BSCAI custodian of the year distinction in 1991 the first year Tims team instituted their aggressive incentive programming and continues to be one of the companys most dependable employees.
And I could say that about quite a few of our service workers, Tim adds, many of whom have been with the company 5 to 20 years. In fact, the companys first employee, Steve Allen, currently is MMMMs senior vice president and part owner, and someone many employees consider key in the companys growing success.
Boy, that relationship has truly made us succeed Tim and Steve are the nucleus of this company, says Crain.
Understanding how
to expand
Other decisions Tim and Allen have tackled is customer identification and service diversification.
The company has learned from some mistakes, such as a foray into retail cleaning which put employees on third shift when the companys operations were more set up to staff first and second shift jobs, or a stint in post-construction clean-up shortly before a recession hit in the early 90s. Through all these experiences, the company learned to hone its customer profile for the best fit. Currently, that fit happens to be large facilities with built-in supervision.
To reinforce the companys focus, the sales staffs commission is based on how closely a new account meets the companys ideal customer profile and how high the profit margin is in that account, rather than on how much overall sales the account will generate.
This program has worked well according to Crain, but only because he and his staff work closely with Allens operations people to make sure that MMMM can make good on any promises they sell customers. This has led to Crain turning down some accounts, but he says everyone understands that they would only have caused more trouble than profit.
Customer requests for added services, however, are harder to turn down. MMMM usually is willing to accommodate new services if the client is willing to work with Tims staff to make sure they properly learn the new work.
Because of the advent of total facilities maintenance, we are strategizing to discuss and realm of our services, says Tim. And while some managers were afraid we were spreading ourselves too thin to begin offering unusual services, they were amazed to find out how many additional services we already provide on an individual customer basis.
Essentially, MMMM has decided that if they can offer something such as pest control, laundry service or even staffing industrial production lines, for one client, then they can offer those same services to others. It may not be for everybody, warns Tim, but if the customer is willing to work with a BSC to understand the scope of services, or if a trusted subcontractor in the area can do the work, any contractor can expand services responsibly.
Always looking for a new opportunity to grow, MMMM even has spun off an information technology company, Network Specialists LLC after realizing there was a large demand for the same IT services the staff already was doing in-house. Now, Network Specialists offers needs assessments, value-added reselling, and voice and data infrastructures for other BSCs, as well as companies in completely different service industries, across the country.
One way this company has helped MMMM is by developing customized quality control/inspection program for operations. MMMM worked with Network Specialists to come up with a program that is part of the BSCs Continuous Quality Improvement process which scores and tracks inspections on hand-held computes that can easily download information to customers or into the companys own database.
Tims advice on technology is to only invest in what you need: Weve bought Maseratis before that just were driven in first gear and thats an expensive proposition for any size company.
Covering
more ground
The IT business isnt the only area handling accounts outside of Missouri. Customers have helped bring MMMM into Indiana, Illinois, Kansas and Kentucky, where the company now has fully operational branches.
The companys most common method of moving into a new territory is to buy an existing BSC with a solid enough book of business to support the new branch. Then, the branch manager and sales team begin looking for other facilities to add to its portfolio.
Tim also always is on the lookout for new acquisitions, having purchased about eight or nine firms in the last decade, ranging from $2.5 million to $100,000 companies. Theyre very time consuming to do correctly and every one has different terms, but it just depends on if they fit our needs, he says.
And dont expect MMMM to sell to anyone anytime soon. Tim is quick to say he doesnt want to sell his company as others in the industry have done over the last few years.
First, I dont want to, and I think were just scratching the surface of the opportunities we have to grow the business and benefit from that in every respect, he says.
If theres one thing Tim still takes with him from his hockey playing, its a fierce sense of competition. Add to that his feeling of responsibility for his fathers success and hes more driven than many other entrepreneurs. In fact, it has helped put him in the running for Ernst & Youngs Entrepreneur of the Year in St. Louis this year. It also is why, instead of giving in when facing stiff national competition of late, hes buckled down and gotten creative.
It may have seemed unrealistic 5 or 10 years ago that we could go after a national account, but now, its a reality with the alliances weve created, he says.
What Tim is referencing is the National Service Alliance (NSA), a group of 25 local and regional contractors he helped gather from around the country who together can cover every state in the union. All told, the member companies generate about $1 billion in sales and openly pool their resources to help one another. Some even have branches in competing areas.
When it comes down to it, there arent any secrets you just may do something a little more uniquely or a little better, quicker or more efficient, but by sharing with others it cuts down that learning and implementation curve that can be so daunting to smaller contractors, he says.
Richard Fowler, one of the NSA founders and president of SunStates Maintenance Corp., Greensboro, N.C., had gone back and forth with MMMM for years sharing programming, training and quality control tips. Then they realized it made sense to work together to go after business the companies might lose if they couldnt offer service outside their geographic reach. Sine the groups inception a few years ago, MMMM has stepped up again to help out be offering Network Specialists services to create a secure network for members to relay bidding and other data.
How common is it to find a company so willing to open its doors and then to continue to offer help beyond what it takes to win bids as MMMM has? Rare, says Fowler. Its very beneficial for companies who want to go to another level and be more professional but dont understand just how to do it or if they ever could, he says.
And thats exactly what Tim says about the many contractors who helped him along the way. Its very scary when youre at one point and you want to grow, but you just cant fathom getting to that next level. We visited with enough contractors who showed us that it is attainable and that with their help we could do it with less of a learning curve. Thats something no owner can ever measure.
Giving back
And that support drives Tims desire to give back to the industry that helped him, by participating heavily in the Building Service Contractors Association International. Tim has served on or chaired eight of a possible 17 committees, some more than once, and been on the board of directors for two, three-year terms. The organization has approached him about a stint as president, but his father says Tim declined so that he can keep his focus on his family and the companys growth, which are his main priorities. Instead, Mitch is the one who has been president of both BSCAI and the World Federation of Building Service Contractors, making strides to help contractors from around the world to successfully network as his company has done in the U.S.
Both Skip Marsden of Marsden Building Maintenance, Minneapolis, and Fowler, who have been equally active in BSCAI agree that the time and information people such as Tim volunteer in invaluable for smaller companies in the association. Tim just considers it payback for the help hes been given. And he reminds BSCS that no matter how big they get, humility and humbleness are necessary to stay successful.
No one likes you if youre cocky, he says. And in this industry, your reputation, and the staff who trust you, can be all youve got.
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Finalist Entrepreneur of the Year
St. Louis Business Journal, June 22-28, 2001
Even in grade school, Tim
Murchs talent for business was obvious. As
a fifth grader, he sold vegetables on the street corner, and as he grew older he continued
to start his own businesses to earn money. Then
in his junior year in college, his father approached him with the idea of starting a
janitorial service, Mitch Murchs Maintenance Management Co. After his father retired in 1993, Tim Murch took
over as president.
I knew I always wanted to do
something on my own and to be in control of my destiny, Murch said.
Growing up, he watched his father
struggle with the operation of two businesses, a janitorial company and an ice rink. When his father asked Murch to go into a new
business with him, Murch saw that he could make this work because theyd be working
together. That was more than 22 years ago.
The companys policy of offering
built-in supervision qualified management is one method used to ensure quality to clients. The company also offers employee benefits designed
to attract and keep a higher skilled staff.
Starting with 100 employees, the business has grown to more than 1,700 employees and subcontracts work for another 300 workers. Although the company has more than 250 local competitors, it is quickly becoming one of the largest janitorial services in St. Louis and the country. Servicing more than 200 accounts in 350